Door hanger bags are cheap and cost effective. They consist of cheap plastic bags with the logo of the company printed on it. The plastic bag may contain pamphlets, free samples, booklets and many other promotional items. This strategy overcomes the limitations of letterbox drops. Such bags are distributed manually by workers who go door to door and hang the bags on people’s doorknobs.
The key objective behind using this advertisement strategy is to ensure that users take interest in the free sampler. Something hanging on the doorknob generates an interest among the homeowners when they arrive, as well as passersby who see the bag hanging their neighbor’s doorknob. The usual tendency is to take the bag inside and look for its content unlike with usual pamphlets and flyers which can be easily ignored and thrown off. Once a person takes an interest in the bag, it is quite unlikely that he would not go through the message that the bag items contain.
The basic advantage of employing this technique is that it is relatively low cost. The plastic bags can cost just a few cents when ordered in bulk. The only other cost involved is to get them packed and distributed which is a manual job and requires one to pay minimum hourly wage to the workers. Printed materials like flyers and booklets can be slid into these bags, instead of dropping them into mailboxes.
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